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Tim Koekkoek starts as Managing Partner of Blauw Brand & Campaign

Blauw is taking a big step into the future of brand and campaign research with the establishment of a new practice entirely focused on AI, Analytics and technically innovative solutions within Branding & Marketing ROI. Tim Koekkoek started as Managing Partner of Blauw Brand & Campaign on February 1 and will lead this strategic expansion.

RISE award for Blauw Research

Blue winner of RISE award

On the Esomar stage in Athens, we received the RISE award from Dynata. RISE, which stands for "Recognizing Innovation in Survey Engagement," is an initiative of Dynata with the aim of improving the level of questionnaires. The RISE score is calculated across three areas of respondent impact (Efficiency, Engagement and Trust) and eight different variables.

Growth with Gen z

Explosive growth thanks to Gen Z

Many brands fear losing relevance as Gen Z matures. Over the past year, we've done intensive research on this target group. Our conclusion? Gen Z offers brands a unique opportunity to grow.

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Looking for the sincere person? Community research is the solution

One of my secret pleasures is reading responses to posts on social media. This is probably why community research appeals to me so much. We feel free online to express our unvarnished opinions.

Is your product millennial proof?

Observing, people-watching, who doesn't love it? To make a visit to the supermarket a pleasure rather than a necessity, I enjoy studying my fellow shoppers.

What trends and signals are relevant to my product?

Every company has a vision for the future. Where do you want to be next year? What do you want to have accomplished in five years? What are your dreams for the future?

Innovate: what choices do you have as a company?

To innovate or not to innovate is not a choice; organizations that do not innovate have no right to exist in the long run. How and when you innovate with your company, however, is a choice.

What about image?

The image that consumers have of your product, service or organization is the image of your brand. Your target audience can be distinguished into existing relationships and potential relationships.

Brand research: 3 tips on measuring your brand growth

Brand research helps you determine the health of your brand. What are the opportunities, threats and where is your brand's growth potential?

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Jos Vink
CEO

+31 6 2461 2921

Jos.Vink@blauw.com

Jos Vink CEO Blue

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