Campaign research

When do you conduct campaign research?

A successful campaign doesn't just start. At every stage of the development process, from concept to evaluation, insight is essential. Whether it's a pre-launch pre-test, or a post-launch evaluation, every moment provides opportunities to improve your campaign.

We always recommend starting with a pre-test. Because the earlier you can make adjustments, the better you can align your campaign with your goals. For example, consider the Pre-Test, where you receive valuable feedback prior to the campaign. Or test the effectiveness of your communication with a Concept-Test.

Qualitative or quantitative research?

At Blauw, we offer both qualitative and quantitative research. Both methods have their unique advantages. For example, for television commercials, we use our face reading tool, which measures what emotions are evoked at the scene level.

For print ads, we have developed special questionnaire techniques that allow you to analyze your target audience's reactions in detail. This is how you discover whether your campaign conveys the right message and evokes the desired emotions.

Understanding emotions and brand perception

Measuring emotions and brand perception is important to the success of your campaign. We use implicit association tests to map both conscious and unconscious reactions to your campaign. This helps us find out whether your campaign is having the desired effect on brand image.‍

Optimize your campaign with data

Campaign research results are more than numbers. They are the foundation for optimizing future campaigns. With our comprehensive analyses, we make sure you know which aspects of your campaign are catching on, and where there are still opportunities for improvement.

Want to know how effective your campaign can be? Read more in the case studies or contact us.