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Growth Event Blue Nov. 28

Blue Research for Growth Event

Asking the right questions is a skill. And you usually don't do it alone. With the right questions, we initiate growth together. For you as a professional, for your brand and for your company. We cordially invite you to our exclusive inspiring Blauw Research for Growth event on Thursday afternoon, November 28. Inspiring because we show the breadth of the issues we have successfully applied with our clients through distinctive cases. Unique because of our keynote speaker on the well-known book 'Socrates on sneakers' who takes us on a stimulating journey into the human side of asking the right questions and why all too often we fail to ask them.

RISE award for Blauw Research

Blue winner of RISE award

On the Esomar stage in Athens, we received the RISE award from Dynata. RISE, which stands for "Recognizing Innovation in Survey Engagement," is an initiative of Dynata with the aim of improving the level of questionnaires. The RISE score is calculated across three areas of respondent impact (Efficiency, Engagement and Trust) and eight different variables.

Growth with Gen z

Explosive growth thanks to Gen Z

Many brands fear losing relevance as Gen Z matures. Over the past year, we've done intensive research on this target group. Our conclusion? Gen Z offers brands a unique opportunity to grow.

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Finding the optimal product design with conjunct analysis

A product is shaped by many features. For example, hair dryers come in different shapes and colors, with various attachments, possible heat settings and motor types. Each of these features affects a customer's decision whether to buy the product or not.

The Sharp sharia: is segmentation really nonsense?

'Target the market' is a much quoted quote by Byron Sharp. And as it is with quotes: they sometimes take on a life of their own. Time passes after you read or hear such a quote in context. And combined with all kinds of other people's experiences and opinions, at some point it can stick that segmentation is nonsense. Only: that's too short-sighted and it's not quite right.

The Sharp sharia: loyalty does not exist

In conversations and discussions about How Brands Grow, you sometimes hear persistent misunderstandings come along. To name three: 1. Sharp states that loyalty does not exist 2. Sharp says segmentation is nonsense 3. Sharp ignores the purpose of a brand.

How Brands Grow at Every Level

Perhaps over-familiar, but still very telling: the Tropicana case. About a mistake that cost 23 million. Especially relevant now that the latest How Brands Grow book is out: building Distinctive Brand Assets.

Millennials or Generation Y, how can you reach them?

Millennials... everyone is talking about them! Of course, the term is not new, but it really seems to be a hot topic now. It is a target group that we at Blauw regularly research and that continues to fascinate me.

Looking for the sincere person? Community research is the solution

One of my secret pleasures is reading responses to posts on social media. This is probably why community research appeals to me so much. We feel free online to express our unvarnished opinions.

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Jos Vink
CEO

+31 6 2461 2921

Jos.Vink@blauw.com

Jos Vink CEO Blue

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