Tim Koekkoek starts as Managing Partner of Blauw Brand & Campaign

Blauw's goal is to grow through transformation, innovation and improvement. The development of this new practice plays a key role in this. By using AI and advanced analytics, Blauw Brand & Campaign helps advertisers with deep insights into the impact of their campaigns and supports them in making the right strategic choices.

Data-driven innovation as a driving force

‍Ledby Tim Koekkoek, the practice will focus on developing methods and solutions that help advertisers, agencies and operators optimize the impact of their media choices. "Our goal is to give marketers not only insight into how their campaigns are performing, but also concrete support in improving their returns," Koekkoek said.

With 20 years of experience in the marketing and research industry, including at MeMo² and Kantar, Koekkoek has a proven track record in translating complex data into impactful strategies for brands. "With Tim's arrival, we have found a leader who can take brand and campaign research to the next level," said Jos Vink, CEO of Blauw. "His entrepreneurial mentality and creativity make him ideally suited to help our clients optimize their media choices."

With this strategic expansion, Blauw takes a big step toward the future of brand and campaign research, focusing on technological innovation and data-driven insights.

‍