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Research Consultant Product Development
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Binne Heida
Business Lead Product Development
+31 6 1417 4465
Binne.heida@blauw.com
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Jos Vink
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Jos Vink
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+31 6 2461 2921
Jos.vink@blauw.com
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7/1/2025
Exclusive webinar: Boost your brand with impactful creation!
Developing campaigns can be both exciting and challenging. The pressure to perform is high, the investments are significant, and the risks are high. What if you had a clear roadmap that takes your campaigns to the next level and is guaranteed to contribute to brand growth?
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9/9/2024
Blue winner of RISE award
On the Esomar stage in Athens, we received the RISE award from Dynata. RISE, which stands for "Recognizing Innovation in Survey Engagement," is an initiative of Dynata with the aim of improving the level of questionnaires. The RISE score is calculated across three areas of respondent impact (Efficiency, Engagement and Trust) and eight different variables.
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12/9/2024
Explosive growth thanks to Gen Z
Many brands fear losing relevance as Gen Z matures. Over the past year, we've done intensive research on this target group. Our conclusion? Gen Z offers brands a unique opportunity to grow.
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Event
28/11/2024
Blue Research for Growth Event
Asking the right questions is a skill. And you usually don't do it alone. With the right questions, we initiate growth together. For you as a professional, for your brand and for your company. We cordially invite you to our exclusive inspiring Blauw Research for Growth event on Thursday afternoon, November 28. Inspiring because we show the breadth of the issues we have successfully applied with our clients through distinctive cases. Unique because of our keynote speaker on the well-known book 'Socrates on sneakers' who takes us on a stimulating journey into the human side of asking the right questions and why all too often we fail to ask them.
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News
10/10/2024
Golden Talking Tube Mortgage Lenders 2024 for ING
ING has won the Gouden Spreekbuis Mortgage Lenders. The mortgage lender showed the strongest development during this 27th edition. ING has a clear vision for the future of the mortgage market and the ability to constantly listen to customers and intermediaries. The concept of "financial resilience" and their focus on both functional and emotional customer preferences is seen as progressive. ING continues to perform strongly through their commitment to service excellence, competitive pricing and sustainability, which has allowed them to excel in the market.
Branding & Communication
News
25/9/2024
Nominees for Golden Speaker 2024 are Florius, ING and Mint Mortgages
Blauw Research is conducting the Mortgage Lenders Image Blueprint for the 27th time this year. This research measures the development of the performance of all relevant mortgage lenders on the Dutch market. It involves both brand performance and actual service as seen and experienced by independent mortgage advisors.
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News
5/8/2024
Whitepaper 'Boost your brand with impactful creation'
In late 2023, training provider de Baak won an EFFIE for the success of its campaign, with Blauw Research being recognized for its distinctive contribution. That news led to a demand from the market for a practical step-by-step plan for developing successful campaigns using market research.
Branding & Communication
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30/5/2024
CX Benchmark 2024: 5 reasons organizations are increasingly customer-driven!
The maturity of organizations in the field of customer experience is slowly increasing in the Netherlands. This is evident from years of research by Blauw Research into the customer-drivenness of organizations in the CX Benchmark. In 2024, around 70% of organizations in the Netherlands will be in one of the three highest stages of customer-drivenness. In 2018, this was still around 60%. What is causing this increase?
Customer Experience
News
18/4/2024
Customer Experience Benchmark 2024: how does your organization score?
At Blauw, we have been conducting research into the customer-driven nature of organizations in the Netherlands since 2018. With these insights, we can tell you exactly what maturity stage your organization is in and what you can do to move up a stage. Fill out the questionnaire below.
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