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14/3/2025
Tim Koekkoek starts as Managing Partner of Blauw Brand & Campaign
Blauw is taking a big step into the future of brand and campaign research with the establishment of a new practice entirely focused on AI, Analytics and technically innovative solutions within Branding & Marketing ROI. Tim Koekkoek started as Managing Partner of Blauw Brand & Campaign on February 1 and will lead this strategic expansion.
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9/9/2024
Blue winner of RISE award
On the Esomar stage in Athens, we received the RISE award from Dynata. RISE, which stands for "Recognizing Innovation in Survey Engagement," is an initiative of Dynata with the aim of improving the level of questionnaires. The RISE score is calculated across three areas of respondent impact (Efficiency, Engagement and Trust) and eight different variables.
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12/9/2024
Explosive growth thanks to Gen Z
Many brands fear losing relevance as Gen Z matures. Over the past year, we've done intensive research on this target group. Our conclusion? Gen Z offers brands a unique opportunity to grow.
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17/10/2017
Just four questions to improve customer experience at all levels
As a customer-driven organization, you want continuous insight into customer experience and associated emotions in order to implement improvement actions for the customer experience.
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5/10/2017
Brand salience: standing out and being on the brain at the right time
The way we look at brand salience has changed in recent years. Your brand salience is now the most important metric in brand research.
Branding & Communication
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23/4/1019
The functional and emotional limits of innovation
A shot of hail in the dark. That's what innovation is when you don't put limits on it. On the other hand, freedom is necessary for ideas to emerge and grow. Boundaries and freedom. Two things that on the face of it don't seem to go together, yet complement each other so well! Boundaries within which you can still experience a sense of freedom. The holy grail, towards which we started our quest last year.
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Webinar: Boost your brand with impactful creation!
Developing campaigns can be both exciting and challenging. The pressure to perform is high, the investments are significant, and the risks are high. What if you had a clear roadmap that takes your campaigns to the next level and is guaranteed to contribute to brand growth?
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Press Release: Court rules in favor of Blauw Research
Thursday afternoon, April 6, 2023, the Rotterdam District Court handed down its judgment in the summary proceedings filed by Blauw against Nebu. Blauw's reason for bringing summary proceedings was that Nebu did not comply with the contractual arrangements agreed upon in the processor agreement and the legal obligations resting on Nebu from the AvG in the event of a data breach.
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Blog
Customer-centricity: from windowdressing to lived-in thinking
Selling and buying a house, it remains a special game, especially in the current market. As a person moving on, I think I know the rules of the game by now, but I still find that I value a professional partner who helps me enthusiastically and sincerely to make the right choices. After all, a lot of money is involved and usually the most important place in your life: home.
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