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Price survey
Price survey
Price survey
What is the the optimal price for your product?
Are you struggling with the question: what is the right price for your product or service? A price that not only generates profit, but is also in line with your customer's perception? With our price research, we will flawlessly map this out for you.
About
Price survey
Discover the ideal pricing strategy for maximum impact
Price elasticity, market perception, competition.... price is a strategic choice that determines your success. Too low and you lose margin. Too high and your customer drops out. Therefore, don't rely on gut feeling, but on insights from price research.
Research methods that produce results
Using proven methods such as the Van Westendorp pricing meter, Gabor Granger analysis and innovative techniques such as crowd pricing or gamification, we accurately determine what customers are really willing to pay. We not only measure the price range, but also analyze psychological boundaries and value perception. Learn more about it below.
Van Westendorp
With the Van Westendorp price meter we can, among other things, provide insight into what is an acceptable price range for your product and what the expected turnover is at different price levels.
Van Westendorp
With the Van Westendorp price meter we can, among other things, provide insight into what is an acceptable price range for your product and what the expected turnover is at different price levels.
Gabor Granger
The Gabor Granger method is more appropriate for determining price elasticity. Based on price elasticity, we can then optimize sales and/or profits.
Gabor Granger
The Gabor Granger method is more appropriate for determining price elasticity. Based on price elasticity, we can then optimize sales and/or profits.
Wisdom of Crowds
To determine the possible price range for a new product, we ask respondents to estimate the average price. By combining Crowdpricing with Gamification and a reward for a good estimate, there is a clear incentive to estimate as well as possible the perceived value of a product.
Wisdom of Crowds
To determine the possible price range for a new product, we ask respondents to estimate the average price. By combining Crowdpricing with Gamification and a reward for a good estimate, there is a clear incentive to estimate as well as possible the perceived value of a product.
What does price research get you?
- Understanding optimal price and margins
- Understanding price elasticity and purchase intention
- Strong foundation for your pricing strategy
- Less risk in product introductions or price changes
"The study provided a lot of guidance, and provided the basis for further calculations and making a good business case."
Want to know more about price research?
