FMCG
Discover consumer trends for successful FMCG strategies
The FMCG sector is evolving rapidly. Brands need to respond to trends to stay relevant. Changing consumer trends, digitalization and sustainability require smart strategies. How do you make sure your brand stays relevant, appeals to consumers and increases market share? Market research gives you insight into consumer behavior, brand preferences and product innovations. Blauw helps FMCG brands grow with strategic and action-oriented research.
Our featured cases
We are proud of our customers
About
FMCG
Your challenge: responding to rapidly changing markets
Manufacturers and brands in FMCG face crucial decisions:
- How do you develop products that match changing consumer trends?
- What marketing strategies create stronger brand preference?
- How do you optimize your pricing and promotion strategy?
Without up-to-date and in-depth insights, you run the risk of missing opportunities or making strategic mistakes.
Our approach: from insight to impact
Blue translates consumer research into concrete strategies for FMCG brands:
- Trendand behavior analysis - Find out how consumer behavior is evolving and which trends are relevant.
- Product and brand validation - Test concepts and measure brand perception to predict success.
- Actionable recommendations - No thick reports, but strategic insights you can put to work immediately.
Why choose Blue?
- In-depthknowledge of the FMCG market - From food and beverages to beauty and retail.
- Data-drivenand strategic - We translate insights into immediately applicable strategies.
- Customizationand flexibility - Research that matches your product and marketing goals.
"The IHUT survey gave us immediate insight into the customer experience. We received very valuable and instructive insights to optimally develop our new product."
Would you like to know more about our FMCG expertise?
Nienke Vreugdenhil
Strategic Research Consultant Product Development
