To use your communication in the best possible way, use a claim test to find out which (combination of) USPs, claims and product characteristics are most attractive to your target audience. After all, you cannot tell your target audience everything about your product at once, but you do want to start with the most important things.

A market simulator does exactly what you think it does: it mimics the market. This market research tool helps you find out what your target audience cares about. What decision criteria do your customers use in the buying process? What do they pay attention to and when do they proceed to purchase a product? What about their willingness-to-pay regarding certain product options?

To determine the possible price range for a new product, we ask respondents to estimate the average price. By combining Crowdpricing with Gamification and a reward for a good estimate, there is a clear incentive to estimate as well as possible the perceived value of a product.

Find out what a consumer chooses when your product is "out of stock.

In traditional consumer research, people are often explicitly asked what they think about a product, advertisement or brand. This is useful for understanding what consumers consciously think and feel. But many of their decisions are not made consciously. This is where implicit measurement comes into play.

Conjunct measurement is suitable for optimizing your price within your competitive field or when you want to price different variants of your product (with different product features) relative to each other (and the market).

The chance of innovation success is greater if you approach the right target group with your new product/service. Our GeoType Profiler gives you insight into which GeoTypes are most interested in your product and how best to approach them.