Packaging Research
Packaging Research
Research the recognizability and findability of your (new) packaging
Packaging is directly linked to the success of a brand or a product. A strong packaging design stands out, reflects the brand, is recognizable, conveys the product message and seduces the potential buyer. To achieve this, the ultimate balance must be found between physical, color, image, shape and font. With packaging research we help you find this balance.
About
Packaging Research
With our packaging research, you gain insight into:
- Shelf impact: In which shelf does the concept belong and does it stand out enough in the competitive field?
- Appropriateness: Does the packaging match the brand values?
- Recognizability: Does the potential buyer recognize the brand and product? One way we do this is by using the Distinctive Brand Assets. The (mental) cues on the basis of which consumers recognize the product or brand.
- Communication: Does the packaging convey the right product values?
- Rating: What is the (sales) potential of a new design concept? Is the redesign better than the current design?
Read more about the different methods of testing your packaging:
Package check
Test the recognition and findability of your new packaging with our Package Check. We measure the time it takes for respondents to find both the current and the new packaging on the shelf (with relevant competitors). If the speed with which your new packaging is found is much slower than for the existing packaging, we advise to incorporate more elements of the existing packaging in the new packaging.
Package check
Test the recognition and findability of your new packaging with our Package Check. We measure the time it takes for respondents to find both the current and the new packaging on the shelf (with relevant competitors). If the speed with which your new packaging is found is much slower than for the existing packaging, we advise to incorporate more elements of the existing packaging in the new packaging.
Package Design Optimizer
With our Package Design Optimizer you can check the attractiveness of your packaging even before your product is on the shelves. In the heatmap you can immediately see which aspects of your packaging do well and which aspects are less popular. Respondents give an explanation so you understand what is causing this and you can immediately adjust and improve the packaging.
Package Design Optimizer
With our Package Design Optimizer you can check the attractiveness of your packaging even before your product is on the shelves. In the heatmap you can immediately see which aspects of your packaging do well and which aspects are less popular. Respondents give an explanation so you understand what is causing this and you can immediately adjust and improve the packaging.
Claim test
To use your communication in the best possible way, use a claim test to find out which (combination of) USPs, claims and product characteristics are most attractive to your target audience. After all, you cannot tell your target audience everything about your product at once, but you do want to start with the most important things.
Claim test
To use your communication in the best possible way, use a claim test to find out which (combination of) USPs, claims and product characteristics are most attractive to your target audience. After all, you cannot tell your target audience everything about your product at once, but you do want to start with the most important things.
Shelf Research
How does the consumer make his or her choice in front of the shelf?
Shelf Research
How does the consumer make his or her choice in front of the shelf?
Want to know more about packaging research?
