Concept cocreation
Concept cocreation
Are you looking for creative concept ideas for customer needs?
Concept Creation is the phase in which you know what problem you want to solve for your client, but don't yet know how. Blauw uses concept testing to help you enter the creative design process in a structured manner. At the end of the concept creation phase you will have developed concepts that are ready to be tested. Read more about the methods we use for this purpose below.
About
Concept cocreation
CO-LAB: Concept Co-creation
During the ideation phase, be inspired by analysis on social, trends and crowdfunding. Get together with creative innovators and translate this inspiration into concrete ideas and develop them. After a final round of feedback, they are ready for the next step.
CO-LAB: Concept Co-creation
During the ideation phase, be inspired by analysis on social, trends and crowdfunding. Get together with creative innovators and translate this inspiration into concrete ideas and develop them. After a final round of feedback, they are ready for the next step.
Concept Deepdive
During a concept deepdive, we let your potential audience assess your idea in a Research Community. The feed forward you receive will certainly help you develop your product. You will receive a clear SWOT, so you can see on one slide what your strengths and improvements are, what opportunities there are and what threats you need to be aware of.
Concept Deepdive
During a concept deepdive, we let your potential audience assess your idea in a Research Community. The feed forward you receive will certainly help you develop your product. You will receive a clear SWOT, so you can see on one slide what your strengths and improvements are, what opportunities there are and what threats you need to be aware of.
Gaining insight into market opportunities
When you are already one stage further along and want to investigate the market opportunities of a new(er) product or service it often revolves around research questions such as:
- How can the proposition be further honed to increase the likelihood of success?
- Is there enough willingness to pay within my target audience to make the proposition viable
Learn more about market potential research or portfolio research.
Want to know more about testing your concept ideas?
