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Growth Event Blue Nov. 28

Blue Research for Growth Event

Asking the right questions is a skill. And you usually don't do it alone. With the right questions, we initiate growth together. For you as a professional, for your brand and for your company. We cordially invite you to our exclusive inspiring Blauw Research for Growth event on Thursday afternoon, November 28. Inspiring because we show the breadth of the issues we have successfully applied with our clients through distinctive cases. Unique because of our keynote speaker on the well-known book 'Socrates on sneakers' who takes us on a stimulating journey into the human side of asking the right questions and why all too often we fail to ask them.

RISE award for Blauw Research

Blue winner of RISE award

On the Esomar stage in Athens, we received the RISE award from Dynata. RISE, which stands for "Recognizing Innovation in Survey Engagement," is an initiative of Dynata with the aim of improving the level of questionnaires. The RISE score is calculated across three areas of respondent impact (Efficiency, Engagement and Trust) and eight different variables.

Growth with Gen z

Explosive growth thanks to Gen Z

Many brands fear losing relevance as Gen Z matures. Over the past year, we've done intensive research on this target group. Our conclusion? Gen Z offers brands a unique opportunity to grow.

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Blauw gives marketers insight into millennials

Millennials are a diverse target group and market research firm Blauw Research knows a lot about Generation Y thanks to its own community. Marketers can benefit from information from community research among millennials in many ways.

Lesson 1 in advertising: where does it go wrong?

It was once referred to as "the Even Apeldoorn Calling effect": fantastic commercials that advertise the competitor, or at best the category. Because not from the beginning, but only at the end, it was made clear who the sender was. In this case, Centraal Beheer.

Seducing Milllennials in three simple steps

How well rested I am! After all, I got to enjoy two wonderful weeks of tropical sun, sea and beach. And of course I had to share all that enjoyment with my 200 best friends on social media. Because what isn't shared hasn't actually happened, right? Although I like to proclaim that the number of likes doesn't matter...I am secretly quite sensitive to that.

Mars with ice cream, Magnum without ice cream and cookie paste on your sandwich

When Mars suddenly introduced the Mars Ice Cream I was just a little girl, that was one hell of a treat! Suddenly the brand was among the ice creams in the freezer section. Mars must not have been the first, but certainly not the last to move outside its own category. And if you ask me, the end is far from in sight. On a typical day, I buy Magnum products from the chocolate shelf and pick up Calvé peanut butter bars for on the go. Peanut butter on my bread? Nah, it's already got Lotus Speculoosspasta on it.

Perk of the day: customer-driven need not be grand and compelling!

There you are. A nice cup of coffee, half an hour's rest, time for some online inspiration. You know better than anyone that your organization also has to fight the battle for the customer. Enthusiastically, you click through a number of articles and blogs by renowned authors, who present fantastic examples of the most customer-driven companies in the world. In your head, you are already working on your comprehensive master plan....

The Sharp sharia: to hell with your purpose anyway

Is that what Byron Sharp is saying? No. But it's a good title for a blog, I thought. And completely out of the blue, of course, it's not. Because at the very least, you could say that Byron Sharp ignores the importance of purpose for a brand in his books, and thus undervalues it. That he doesn't write about it in books that deal with brand growth, what can you infer from that? And how might, or perhaps should, you look at it from How Brands Grow?

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Jos Vink
CEO

+31 6 2461 2921

Jos.Vink@blauw.com

Jos Vink CEO Blue

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