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Growth Event Blue Nov. 28

Blue Research for Growth Event

Asking the right questions is a skill. And you usually don't do it alone. With the right questions, we initiate growth together. For you as a professional, for your brand and for your company. We cordially invite you to our exclusive inspiring Blauw Research for Growth event on Thursday afternoon, November 28. Inspiring because we show the breadth of the issues we have successfully applied with our clients through distinctive cases. Unique because of our keynote speaker on the well-known book 'Socrates on sneakers' who takes us on a stimulating journey into the human side of asking the right questions and why all too often we fail to ask them.

RISE award for Blauw Research

Blue winner of RISE award

On the Esomar stage in Athens, we received the RISE award from Dynata. RISE, which stands for "Recognizing Innovation in Survey Engagement," is an initiative of Dynata with the aim of improving the level of questionnaires. The RISE score is calculated across three areas of respondent impact (Efficiency, Engagement and Trust) and eight different variables.

Growth with Gen z

Explosive growth thanks to Gen Z

Many brands fear losing relevance as Gen Z matures. Over the past year, we've done intensive research on this target group. Our conclusion? Gen Z offers brands a unique opportunity to grow.

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Business Lead CX Maarten van den Broek: 'I like to challenge myself, my team members and clients to do just a little bit better for the customer every time'

In 2009, Maarten van den Broek (34) ordered "Two beers and an internship" during an alumni meeting in the bar of Blauw Research. That's how it all started for Maarten at Blauw. At the time, he was studying for a master's degree in Marketing Management at Tilburg University.

Conduct Customer Journey Research yourself or outsource? 4 advantages side by side

Chances are that customer experience is a hot topic within your organization. After all, you want your objectives, promises and internal processes of your services to match the needs of the customer as closely as possible. Only then can you optimize the customer experience and make your organization successful. But who are your customers and what are their needs?

COVID-19 shows positive impact on customer experience in the Netherlands

We probably don't need to tell you that customer needs have changed significantly over the past year. But what did research by Blauw Research among 11 sectors in the Netherlands reveal? That the COVID-19 situation mainly had a positive impact on the customer experience of organizations in the Netherlands.

The 6 common mistakes in Customer Journey Mapping

Are you planning to map the customer journey? The insights you gain will help you improve the customer experience. This way you can really add the right value for the customer with your service or product. At least, if you map the customer journey the right way and see it as a starting point and not just as a picture decorating an office wall.

Concept creation: from seed to apple pie

When a farmer plants an apple tree seed, he gives this seed all the attention it needs to grow into a strong apple tree that bears beautiful fruit. A marketer, in theory, undertakes the same process, but is not only a farmer, but also a cook. You start with a product idea that - with the right attention - grows into a fruitful fruit tree. Then you pick the fruit and prepare it into a successful product. This entire process consists of three steps. In this article, we'll take you through step 1: concept creation.

This is how to respond to customer needs when society is constantly changing

A bright future for organizations cannot be taken for granted. Especially not when society is constantly changing. Customer needs change with them, as do the customer experiences of consumers and citizens. As an organization, you need to understand what is going on in the customer's mind every day. How do you respond to customer needs in uncertain times? A research community can help you do just that.

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Jos Vink
CEO

+31 6 2461 2921

Jos.Vink@blauw.com

Jos Vink CEO Blue

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