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Growth Event Blue Nov. 28

Blue Research for Growth Event

Asking the right questions is a skill. And you usually don't do it alone. With the right questions, we initiate growth together. For you as a professional, for your brand and for your company. We cordially invite you to our exclusive inspiring Blauw Research for Growth event on Thursday afternoon, November 28. Inspiring because we show the breadth of the issues we have successfully applied with our clients through distinctive cases. Unique because of our keynote speaker on the well-known book 'Socrates on sneakers' who takes us on a stimulating journey into the human side of asking the right questions and why all too often we fail to ask them.

RISE award for Blauw Research

Blue winner of RISE award

On the Esomar stage in Athens, we received the RISE award from Dynata. RISE, which stands for "Recognizing Innovation in Survey Engagement," is an initiative of Dynata with the aim of improving the level of questionnaires. The RISE score is calculated across three areas of respondent impact (Efficiency, Engagement and Trust) and eight different variables.

Growth with Gen z

Explosive growth thanks to Gen Z

Many brands fear losing relevance as Gen Z matures. Over the past year, we've done intensive research on this target group. Our conclusion? Gen Z offers brands a unique opportunity to grow.

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Go-to-market strategy: from seed to apple pie

As a marketer, you weeded out the weeds in Step 2. Meanwhile, the product concept with the strongest roots manages to hold its own. The apple tree even bears beautiful apples. It's time to harvest the fruit. Time for step 3 in the process from "seed to profitable product": the optimal product portfolio. How do you process the apples into an apple pie? Or rather, how do you process the product with the most potential into a profitable product? That is why the preparation and attractive presentation of the optimal product portfolio is extremely important.

The power of brand assets: Rudi ist zurück!

Never change a winning team or in the case of Heineken: the winning horse. The terraces are open again and Heineken has brought out its winning horse. Ski instructor Rudi - Who doesn't know the 2002 commercial "Heeee, Biertje"? - was revamped on April 20 immediately after the cabinet announcement with the #FirstBiertje campaign.

2 tips to monitor customer experience in uncertain times

Customer needs can change, especially during uncertain times. Times when you are not sure to what extent customers will show interest in your product or service. Times when customer perception and loyalty are changing. Times when, as an organization, you have a lot of choices to make. But how do you make those choices? Monitoring customer experience is an extremely important tool. Blauw gives you two tips for monitoring customer experience in uncertain times.

Brand research: 4 tips for measuring your brand

The brand is the beating heart of your organization. The organ that keeps the organization alive and thriving. It ensures the recognition and value of your products and services. Brand research helps you determine the health of your brand.

4 reasons to research customer journeys in uncertain times

The global pandemic is turning the world upside down. The economy is uncertain and many companies have to improvise to survive. A logical step then is to cut back on things that seem less relevant, such as research. Nothing could be further from the truth, however. Especially in these uncertain times, it is important to immerse yourself in your customers and their customer journey, because this period offers unique opportunities to make a difference. Blauw gives you four reasons why.

Customer needs, how do you get them right?

Chances are your organization is busy collecting feedback and all sorts of other information from customers. In fact, the vast majority of organizations in the Netherlands are in at least the second customer-driven phase, which we call 'Collecting'. Unfortunately, despite all the information, many 'customer-centric' decisions are still too often made based on gut feeling. This is not surprising, because only in 16% of the organizations do employees themselves have a clear idea of what the customer thinks of their part of the service.

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Jos Vink
CEO

+31 6 2461 2921

Jos.Vink@blauw.com

Jos Vink CEO Blue

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