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Growth Event Blue Nov. 28

Blue Research for Growth Event

Asking the right questions is a skill. And you usually don't do it alone. With the right questions, we initiate growth together. For you as a professional, for your brand and for your company. We cordially invite you to our exclusive inspiring Blauw Research for Growth event on Thursday afternoon, November 28. Inspiring because we show the breadth of the issues we have successfully applied with our clients through distinctive cases. Unique because of our keynote speaker on the well-known book 'Socrates on sneakers' who takes us on a stimulating journey into the human side of asking the right questions and why all too often we fail to ask them.

RISE award for Blauw Research

Blue winner of RISE award

On the Esomar stage in Athens, we received the RISE award from Dynata. RISE, which stands for "Recognizing Innovation in Survey Engagement," is an initiative of Dynata with the aim of improving the level of questionnaires. The RISE score is calculated across three areas of respondent impact (Efficiency, Engagement and Trust) and eight different variables.

Growth with Gen z

Explosive growth thanks to Gen Z

Many brands fear losing relevance as Gen Z matures. Over the past year, we've done intensive research on this target group. Our conclusion? Gen Z offers brands a unique opportunity to grow.

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Sharing, an end in itself or a means to success?

The lock-down is over, life is buzzing again. A revival of the roaring twenties was even announced. A period when we have maximum need for social interaction and we move away from the established order. To what extent this promise will be fulfilled remains to be seen.

In the Netherlands, what are the (least) popular research methods for improving customer experience?

Did you know that Dutch organizations are getting better and better at customer experience? Customer-centricity is growing in 2022, but of course it won't happen by itself.

Continuously measuring customer satisfaction, why and how?

Does your organization already have continuous insight into customer satisfaction? Many customer-centric organizations do measure their customer satisfaction, but only do so once a year, for example. The downside of that: you get fairly general feedback and the rest of the year you are left without steering information to improve the customer experience.

Market potential: from seed to apple pie

As a marketer, you actually work a bit like a farmer and a cook at the same time. You plant a seed, then harvest the fruit and develop it into an attractive product. Blauw divides this process into three clear steps. Step 1, concept creation, we discussed in a previous article. Step 2 is choosing a concept with potential. How much business potential does the seed you planted in Step 1 have to grow into a fruitful apple tree?

How facts and stories reinforce each other

What is your eureka moment? The Algemeen Dagblad asks scientists this question. Recently, Marijke Deutekom, director of the Health, Sports and Welfare domain at lnholland University of Applied Sciences in Haarlem told us about her eureka moment. The moment she discovered the power of qualitative research.

Dutch B2B organizations lag behind on customer experience

You might expect that B2B organizations know only too well how important the customer experience is and that they respond well to it. After all, organizations that work for other organizations often have more one-on-one customer contact than B2C organizations.

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Jos Vink
CEO

+31 6 2461 2921

Jos.Vink@blauw.com

Jos Vink CEO Blue

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