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Growth Event Blue Nov. 28

Blue Research for Growth Event

Asking the right questions is a skill. And you usually don't do it alone. With the right questions, we initiate growth together. For you as a professional, for your brand and for your company. We cordially invite you to our exclusive inspiring Blauw Research for Growth event on Thursday afternoon, November 28. Inspiring because we show the breadth of the issues we have successfully applied with our clients through distinctive cases. Unique because of our keynote speaker on the well-known book 'Socrates on sneakers' who takes us on a stimulating journey into the human side of asking the right questions and why all too often we fail to ask them.

RISE award for Blauw Research

Blue winner of RISE award

On the Esomar stage in Athens, we received the RISE award from Dynata. RISE, which stands for "Recognizing Innovation in Survey Engagement," is an initiative of Dynata with the aim of improving the level of questionnaires. The RISE score is calculated across three areas of respondent impact (Efficiency, Engagement and Trust) and eight different variables.

Growth with Gen z

Explosive growth thanks to Gen Z

Many brands fear losing relevance as Gen Z matures. Over the past year, we've done intensive research on this target group. Our conclusion? Gen Z offers brands a unique opportunity to grow.

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What does the future predict about our shopping behavior?

Shopping. One of my favorite things to do and to talk about with others. In between all the virus stories, sometimes a (superficial) conversation about shopping is exactly what I need. But even then you can't get out from under the C-word. Because our shopping behavior is also just a little different than normal. As a result of functional limitations, but certainly also because of emotions that rear their head. Think boredom, panic, insecurity and a less strong backbone than usual.

In this day and age, how do you increase the relevance of your brand or product?

Prince Charles and Ozzy Osbourne are both male and born in the same year, have been married the same number of times, same number of children and are very wealthy. So based on socio-demographic characteristics they are similar to each other and as a brand or product you would approach them in a similar way. In reality, these individuals are vastly different in behavior and needs and a different approach is needed for both of them.

How do you make your product Sam-wise?

Once upon a time... ...there was a 14-year-old girl from Utrecht. She went to school, didn't pay much attention to math and filled her diary with pictures of cute boys that were carefully cut out of the 'Hitkrant'. Actually not very different from other 14-year-old girls at that time.

Nine consumer definitions of sustainability

Did you know that 92% of consumers buy sustainable products on occasion? But what exactly is "sustainable"? The 1994 Dikke Van Dale would say "suitable, intended to last a long time. But sustainable food is often actually less long-lasting, right? That's right. "Sustainable" has taken on a broader meaning these days. But what does the consumer actually understand by this term?

Removing barriers is the most relevant way of adding value

Thursday, February 6, 6 a.m..... I wake up long before my alarm clock rings and can't wait to get out of bed! Now anyone who knows me even a little bit knows that this is a unique thing. After all, I am more of an evening person than a morning person. But, now it's not just any day either. It's the day I'm giving a presentation at the Marketing Insights Event (MIE for short) together with Independer about our partnership.

Selling sustainable products? Pay attention to these 4 consumer demands

A cucumber without plastic is more expensive than a cucumber with plastic, which does not make sense to consumers. Consumers are quite willing to live "more sustainably" and buy "more sustainable" products, but then companies must take a number of factors into account. Or rather, meet a number of requirements. What are these requirements?

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Jos Vink
CEO

+31 6 2461 2921

Jos.Vink@blauw.com

Jos Vink CEO Blue

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