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Growth Event Blue Nov. 28

Blue Research for Growth Event

Asking the right questions is a skill. And you usually don't do it alone. With the right questions, we initiate growth together. For you as a professional, for your brand and for your company. We cordially invite you to our exclusive inspiring Blauw Research for Growth event on Thursday afternoon, November 28. Inspiring because we show the breadth of the issues we have successfully applied with our clients through distinctive cases. Unique because of our keynote speaker on the well-known book 'Socrates on sneakers' who takes us on a stimulating journey into the human side of asking the right questions and why all too often we fail to ask them.

RISE award for Blauw Research

Blue winner of RISE award

On the Esomar stage in Athens, we received the RISE award from Dynata. RISE, which stands for "Recognizing Innovation in Survey Engagement," is an initiative of Dynata with the aim of improving the level of questionnaires. The RISE score is calculated across three areas of respondent impact (Efficiency, Engagement and Trust) and eight different variables.

Growth with Gen z

Explosive growth thanks to Gen Z

Many brands fear losing relevance as Gen Z matures. Over the past year, we've done intensive research on this target group. Our conclusion? Gen Z offers brands a unique opportunity to grow.

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Change is bad......(about Facebook's logo)

Facebook is changing its logo. From lowercase to CAPITAL and from blue to fading red. Now is that wise? Well, no, not in principle. Changing your brand's recognizability is always a bad idea, unless ... . Unless there is a well-reasoned argument for it. (N.B. that's different from a "good story"). And it is also taken into account that it takes time and costs money to get the recognizability back to at least the same level. In all other cases: don't.

10 trends to inspire your marketing plan!

The vacation season is over. Well, for most, that is. The summer jitters are giving way to autumn: the time of planning. Perhaps the most fun time of the year. Professionally dreaming what the next year will bring. Challenging yourself to do even better next year.

How Brands Are

One brand is not the other. But the principles behind brand growth are the same for all brands. Sharp's How Brands Grow is called that for a reason and is particularly about the latter. In other words, behind the growth of Alfa Romeo and Volkswagen are the same principles. However, no one will argue that a Volkswagen is the same as an Alfa Romeo. Volkswagen has a different memory structure than Alfa Romeo. In short: a different brand.

The Sharp sharia: Kotler is dead

Increasingly, Byron Sharp's books How Brands Grow are being cited. Marketing conversations are increasingly about penetration and mental availability. Not surprising, since by now it is on the book list of every self-respecting marketing course as a standard work. And just now you hear about it often. Because this is the period of planning for 2020.

Customer-driven transformation in the Netherlands? The game is on!

Is your team already customer-driven to the max? Organizations are aware that a good customer experience can make the difference for them. But it is also becoming increasingly clear to most professionals in the Netherlands that providing an excellent customer experience is true top sport. Customer centricity is no longer soft and cute; it is seriously about the marbles.

Roaring with laughter you banish the pain

Sometimes you need a comedian to expose the crucial flaws in our society. Often with a big kick between the legs but always with a laugh, so that the pain of the reality check is still somewhat bearable.

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Jos Vink
CEO

+31 6 2461 2921

Jos.Vink@blauw.com

Jos Vink CEO Blue

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