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Growth Event Blue Nov. 28

Blue Research for Growth Event

Asking the right questions is a skill. And you usually don't do it alone. With the right questions, we initiate growth together. For you as a professional, for your brand and for your company. We cordially invite you to our exclusive inspiring Blauw Research for Growth event on Thursday afternoon, November 28. Inspiring because we show the breadth of the issues we have successfully applied with our clients through distinctive cases. Unique because of our keynote speaker on the well-known book 'Socrates on sneakers' who takes us on a stimulating journey into the human side of asking the right questions and why all too often we fail to ask them.

RISE award for Blauw Research

Blue winner of RISE award

On the Esomar stage in Athens, we received the RISE award from Dynata. RISE, which stands for "Recognizing Innovation in Survey Engagement," is an initiative of Dynata with the aim of improving the level of questionnaires. The RISE score is calculated across three areas of respondent impact (Efficiency, Engagement and Trust) and eight different variables.

Growth with Gen z

Explosive growth thanks to Gen Z

Many brands fear losing relevance as Gen Z matures. Over the past year, we've done intensive research on this target group. Our conclusion? Gen Z offers brands a unique opportunity to grow.

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One strong front from category and branding

In three years, all of the Netherlands should be buying my brand. Sounds like an unrealistic future dream of a marketer, perhaps. But when you have the right insights, it is possible. Start with the question: what is currently preventing consumers from buying my brand? And then: how can I remove these barriers from the unique strength of the brand?

How do you determine your category strategy?

We recently received the fantastic news that we may conduct a comprehensive usage and attitude study for a new client. Who? We're keeping that a secret for now. As with any new relationship, we like to stay in our own bubble for a while!

A brand tracker that really moves your brand forward

The brand tracker, has been the tool to measure and track the development of your brand power for years. Marketers have a "love-hate" relationship with it. Brand trackers are "flatliners" or "they put you to sleep" are often expressed comments. And what does Top Of Mind Awareness really say about sales? Plenty of questions and concerns around how we measure brand effects.

From Mindstate to Marketing

How important is a consumer's mindstate at the time of choosing your product or service? To exaggerate: in daily life, we reside more or less continuously in a "state of distraction. In such a mode, it is almost impossible to make conscious and rational choices.

National Customer Engagement Monitor provides sharpened insight and great discussions

The Platform for Customer-Driven Business (PVKO), together with Blauw, organized an online Roundtable on Thursday, July 16, to delve deeper into the results of the National Customer-Driven Monitor (NKM) 2020. This annual study once again provides valuable insights on how customer-driven organizations are and what factors influence this. In this blog, we report on the in-depth study and the input from participating professionals from ABN-AMRO Insurance, Achmea, DHL Express, ING, Interpolis, Schiphol, TUI and Vivat, among others.

Innovate in a rapidly changing(ing) world?

COVID-19 is turning the world upside down. We do our shopping online (much) more often, homeschool our children and enjoy restaurant meals at home. And perhaps most profoundly, we keep 1.5m away from everyone outside our own household. Meanwhile, we carry on as much as possible, at home and with work. Where innovations, NPD trajectories and product launches were at a standstill just a few weeks ago, they are now being pushed through and started up again in full force on all sides.

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Jos Vink
CEO

+31 6 2461 2921

Jos.Vink@blauw.com

Jos Vink CEO Blue

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