Distinctive Brand Assets DBAs
Distinctive Brand Assets DBAs
Use the Distinctive Brand Assets that boost your brand.
With our years of experience in Distinctive Brand Assets (DBAs) research, we go beyond explicitly measuring fame and uniqueness (Byron Sharp). Many brands already chose to influence unconscious decision processes (Daniel Kahneman) with distinctive emotions and associations linked to their DBAs. And with advice on Strategic Distinctive Brand Asset Management.
About
Distinctive Brand Assets DBAs
DBA research
Deploy your optimal combination of DBAs at the right communication moment with the DBA Power Booster. Against our unique DBA Benchmark. And continue to deploy your DBAs strategically and competitively with the DBA Power Program. For a powerful brand and great business results.
Want to know more about our Distinctive Brand Assets (DBAs) studies?
DBA Power Booster
What Brand Asset combinations do you deploy for what purpose? Your brand's distinctive brand assets not only stand out tremendously, they also evoke the right associations and emotions, thereby prompting desired behavior from buyers in the category.
DBA Power Booster
What Brand Asset combinations do you deploy for what purpose? Your brand's distinctive brand assets not only stand out tremendously, they also evoke the right associations and emotions, thereby prompting desired behavior from buyers in the category.
DBA Power Program
What are the dynamics behind DBA performance? Empower yourself with steering information competitors don't have.
DBA Power Program
What are the dynamics behind DBA performance? Empower yourself with steering information competitors don't have.
DBA Benchmark
How can you boost your brand recognition and also brand strength? To this end, we have developed the DBA Benchmark that also works to your advantage.
DBA Benchmark
How can you boost your brand recognition and also brand strength? To this end, we have developed the DBA Benchmark that also works to your advantage.
Are you curious about how we can help you with DBA research?
