Quantitative research
Conjunct Measurement
Conjunct measurement is suitable for optimizing your price within your competitive field or when you want to price different variants of your product (with different product features) relative to each other (and the market).
What do customers find most important about your product/service?
We identify the added value of product features by conducting a conjunct study, also known as "vignette" research or "stated preference. The results tell you exactly what your customers find most important about your product and/or service. This information is indispensable for making an informed decision about the right composition of your product.
What is the best way to build your product?
Consumers often choose a product based on several factors. In conjunct measurement, we always have respondents choose between products constructed from other factors and therefore we can find out the value of each factor. A conjunct analysis shows how best to build your product to achieve the right market share.
You will get answers to questions such as:
- What is the premium price I can charge for my brand?
- What are the extra features or a product claim worth?
- Should I invest in extra speed or a larger model?
The results of conjunct research are ideally suited to serve as a basis for (need) segmentation. You can divide the market into smaller groups of people who have more or less the same needs.
Want to know more about conjunct measurement?
