Reach more donors by knowing your target audience better
Charities want to retain as many loyal donors as possible, but that is a challenge! Understanding who a charity's (potential) donors are and what moves and motivates them helps in creating effective marketing and communications messages.
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Reach the right people with the right message
With an understanding of your target audience, you know what moves and motivates them. This allows you to address the target group with the right message, making your communication more efficient and effective. Which Dutch people are open to your charity? How do you speak to the right people so that you reach the right target group?
Needs assessment with GeoType segmentation
Our needs research gives you insight into your target group and shows where the greatest market potential lies for your charity. Unique to our research is the cooperation with GeoMarktprofiel, a specialist in profile information on all Dutch households. GeoMarktprofiel has developed the GeoType segmentation, based on lifestyle and 200 customer characteristics.
Five ways to get closer to your donors
In the study, we link these GeoTypes to your target audience, giving you the following five benefits:
- A complete picture of your target audience: Thanks to comprehensive profile information on topics such as life stage, buying behavior and income.
- Better targeting of campaigns: Understanding who you do and don't want to reach.
- Understanding your target audience's communication style: This allows you to further tailor content to your target audience.
- Substantiation for media and resource selection: Because these are already known for each GeoType.
- Insight into market potential: You know exactly how many households there are per GeoType in the Netherlands.
With the GeoType segmentation, we add 200 customer characteristics to your research. You'll also receive the GeoType handbook, which will help you make the right media and resource choices
Reaching the most potential target audience
We have already helped the Red Cross, KWF, IFAW and the Dutch-Flemish Bible Society to better reach their target audience. This has led to a better understanding of the relationship people have with the subject in question and how this determines in what way and for what reason they would like to donate.
Combined with the GeoType segmentation, they have a wealth of information and know exactly how to reach their most potential target audience.
Do you also want to know more about your target audience? Contact Sylvia, our GeoTypes specialist.
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Marketing Strategy
A strong and future-proof marketing strategy puts the consumer at the center. Increase your success from understanding consumer behavior and needs within your category
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