Keeping a finger on the pulse of your customers in uncertain times

Cardano operates in the pension industry, helping pension funds and insurers manage their risks. Just like 5 years ago, we conducted a customer satisfaction survey for Cardano by interviewing customers. Especially in these times of change, Cardano finds it important to keep a finger on the pulse with customers and to know what is on their minds.

To get a good idea of customers' experiences with Cardano's services, we spoke with two key stakeholders within their customer base, namely:

• CEOs/Chief Investment Oficers
• Pension fund trustees.

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Both groups of stakeholders belong to the C-level, for whom Blauw has developed the Business Lounge. These are discussions held by our senior researchers with a consultancy profile, allowing for a high-level exchange of views and with plenty of room for input from the clients themselves.

In order to be a full discussion partner at this level, in the -complicated world of risk management, an expert session was organized beforehand in which topics such as Cardano's services, the vocabulary in this niche, the upcoming changes in the pension world and the general trends and developments in the market were discussed. A plenary kick-off with account managers ensured that all clients with the same background information would be invited to the survey.

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