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Growth Event Blue Nov. 28
Event
28/11/2024

Blue Research for Growth Event

Asking the right questions is a skill. And you usually don't do it alone. With the right questions, we initiate growth together. For you as a professional, for your brand and for your company. We cordially invite you to our exclusive inspiring Blauw Research for Growth event on Thursday afternoon, November 28. Inspiring because we show the breadth of the issues we have successfully applied with our clients through distinctive cases. Unique because of our keynote speaker on the well-known book 'Socrates on sneakers' who takes us on a stimulating journey into the human side of asking the right questions and why all too often we fail to ask them.
RISE award for Blauw Research
News
9/9/2024

Blue winner of RISE award

On the Esomar stage in Athens, we received the RISE award from Dynata. RISE, which stands for "Recognizing Innovation in Survey Engagement," is an initiative of Dynata with the aim of improving the level of questionnaires. The RISE score is calculated across three areas of respondent impact (Efficiency, Engagement and Trust) and eight different variables.
Growth with Gen z
Blog
12/9/2024

Explosive growth thanks to Gen Z

Many brands fear losing relevance as Gen Z matures. Over the past year, we've done intensive research on this target group. Our conclusion? Gen Z offers brands a unique opportunity to grow.

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Category Entry Points (CEPs) research.
Blog
24/10/2023

Here's how to make your Category Entry Points (CEPs) clear and recognizable to consumers

4 pm. Cup-a-soup. More people should do that. This is a Category Entry Point (CEPs) from Cup-a-Soup. The brand has made a daily moment very concrete and recognizable to consumers. When you pull that off as a brand, it gets you a lot of brand growth. But how do you do that?
Branding & Communication
News
5/10/2023

Golden Talking Tube Mortgage Lenders 2023 again for Obvion

Obvion has won the Golden Speech Tube Mortgage Lenders for the second year in a row and also showed the strongest development during this 26th edition. Obvion dares to make tough choices and strives for excellence in green and diversity. The lender understands that maintaining a top position in the market is more difficult than achieving it. By being proactive and sticking to its core values of "Mortgages from the heart," Obvion manages to rise above the competition.
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News
21/9/2023

Whitepaper 'Structural success from consumer insight'

Our recent study of B2C Marketing and Sales professionals* shows that up-to-date consumer insight is critical to growth. Find out why: it enables you to make informed decisions and grow your brand.
Marketing Strategy
Difference Category Entry Points and Reasons to Buy
Blog
31/8/2023

Why you need to know the difference between Category Entry Points and Reasons to Buy

If you have breakfast with the whole family in the morning, there might be a large pack of Optimel on the table. But if you want to get a quick drink before exercise, you probably buy a small pack of Vifit. Both Friesland Campina brands cleverly capitalize on a specific moment when you can think of the category (healthy thirst quencher). This is also called a Category Entry Point (CEPs). Many brands confuse CEPs with Reasons to Buy. But what exactly is the difference?
Branding & Communication
selecting impactful CEPs
Blog
10/8/2023

3 valuable tips for selecting your most impactful CEPs

You're not yourself when you're hungry! Now you're probably thinking of Snickers. This brand has deployed impactful Category Entry Point (CEPs) in its communications to consumers. CEPs can provide tremendous brand growth. But how do you select the right one for your brand, when there may be a hundred options?
Branding & Communication
News
26/5/2023

Boost your brand with Category Entry Points

Capitalizing on Category Entry Points (CEPs) with your brand is going to help you boost your mental availibilty. But how do you select the most impactful CEPs? And how do you strategically deploy them?
Branding & Communication

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Jos Vink
CEO
+31 6 2461 2921
Jos.Vink@blauw.com
Jos Vink CEO Blue