Shelf Research
How does the consumer make his or her choice in front of the shelf?
In stores, consumers are faced with shelves filled with products competing for the shopper's attention. With shelf research, we map out what consumers see when they look at such a shelf. After all, a new carefully developed eye-catching design can be completely lost in the umfeld of competing products.
When introducing a new product, you want to know how consumers make their choices in front of the shelf.
- What is the influence of design and position?
- Is standing out on the shelf enough to be chosen?
Especially for products that are not yet on the market, pre-testing different designs in a recreated shelf is very useful.
Shelf research gives you concrete tools. For every product, consumers make choices, especially unconsciously. To make the unconscious behavior of consumers measurable and insightful, we use Eyetracking in our shelf research.
Which design achieves the highest rotation?
During the research we can present different designs. This way, it is also possible to compare an old and new shelf and thus calculate whether a different shelf layout leads to higher rotation.
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