GeoType Profiler

GeoType is a segmentation by our partner GeoMarktprofiel. Based on national market research, 14 unique lifestyle segments were created. By means of(open) data and data science techniques, it was then determined from each residential address which GeoType best fits it.

For each GeoType, in-depth information is available on, for example, household composition, income and education level,how and where one lives, media use, communication style, brand preference, purchase-worn leisure activities.  

With the GeoType Profiler, a link is easily made with the data from market research so that it is immediately clear which GeoType offers the greatest potential for your new product or service.

This gives you:

• a complete picture of your target audience
• a better rationale for media and resource choices
• tools for more effective campaigns that match the communication style of each GeoType
• greater understanding of the potential of different target groups in the Netherlands

Want to go one step further? Our partner GeoMarket Profile offers more opportunities to reach new and existing customers more effectively online and offline. The GeoTypes are part of their nationwide segmentation data that allows you to enrich and segment your entire customer data base directly.

This allows you to:

• Gain insight into the GeoType distribution and lifestyle of all your customers
• Develop relevant propositions for the GeoType customer segments

Would you like more information without obligation about the GeoType Profiler or about the additional possibilities with the segmentation data from GeoMarktprofiel?