CEP Power Recce
In order for your brand to claim the moments in which the category is thought of. For effective deployment of category entry points.
Of course you know at what times which buyers are thinking about your category. Although it still lacks the richness of answers when you ask real buyers. We understand that you don't have time to figure it all out yourself. And that your research colleagues may not have enough experience with this specific qualitative research.
In our practice, we often see how important qualitative exploration is for greater impact. Strengthening your edge, seizing new opportunities, with broadening and deepening you get that.
With focus groups but also with online qualitative research using research communities, we find the answers. To apply immediately and also to enrich quantitative studies.
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Boost your brand with Category Entry Points
Capitalizing on Category Entry Points (CEPs) with your brand is going to help you boost your mental availibilty. But how do you select the most impactful CEPs? And how do you strategically deploy them?
In the white paper 'Boost your brand with Category Entry Points' our branding experts Wilco Wigboldus and Ed Borsboom not only give you all the ins and outs about Category Entry Points (CEPs) so you fully understand what CEPs are and what they can do for your brand, they also explain the do's and dont's to develop impactful CEPs and how to translate this knowledge into practice so you can strategically deploy them to boost your brand recognition.
Read more about it in our Whitepaper:
Want to know more about the CEP Power Recce?
