CEP Power Program
Reinforce your brand's buying behavior of buyers in your category, precisely over time. So that you direct your most relevant CEPs, for example, in marketing communications.
How do your efforts work through to effect? And are there competitors who (are) also claiming the same CEPs?
Of course, you want direction on the dynamics behind your CEP performance and knowing:
- What could be better?
- Which competitor are you running against?
- On which CEP can you invest extra?
With the CEP Power Program, we measure twice a year over a two-year period . This gives you the right insight in time. Of course, the period depends on the development of your brand and your market.
CEP management has dynamics over time because buyers, competitors and context change. You give yourself more opportunities with steering information that competitors don't have.
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Boost your brand with Category Entry Points
Capitalizing on Category Entry Points (CEPs) with your brand is going to help you boost your mental availibilty. But how do you select the most impactful CEPs? And how do you strategically deploy them?
In the white paper 'Boost your brand with Category Entry Points' our branding experts Wilco Wigboldus and Ed Borsboom not only give you all the ins and outs about Category Entry Points (CEPs) so you fully understand what CEPs are and what they can do for your brand, they also explain the do's and dont's to develop impactful CEPs and how to translate this knowledge into practice so you can strategically deploy them to boost your brand recognition.
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