Brand Fit

A new product can strengthen an existing brand, but it can also detract from it. With our Brand Fit Check, we use an implicit association test to determine the extent to which current and/or desired brand values align with your new concept. Respondents are not given time to cognitively think through their answers; it's purely about their initial feelings. Just as it often happens in reality when we decide in a split second in the supermarket whether or not to put a product in our basket.‍