Brochure
On/Off Community
An on/off community is ideal for solving a comprehensive and clearly defined issue, such as a customer journey study, in a few weeks. After completion of the issue, the community remains exclusively available for unlimited time for follow-up research. For example, to test whether the insights have been successfully translated into new product or communication concepts.
An on/off community is reactive. That means members are activated when there is a new issue from the client. To keep members engaged, we recommend inviting them to think about an issue at least once a month.