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Concept writing workshop
This workshop will give you tools to write clear, consistent and logical concepts. You will learn to write better concepts in less time.
In the concept writing workshop, we use the Need Promise Evidence, also known as Insight, Benefit, Reason to Believe.
We explain the basics of a good concept and you will get tips and support for writing. Many examples will be shown. Then you will get to work writing concepts yourself and get immediate feedback on them.
The workshop is aimed at marketers, product developers, brand managers, insights managers, market researchers and suitable for any experience level.
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