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Wilco Wigboldus
Research Consultant Branding
News
10/10/2024

Golden Talking Tube Mortgage Lenders 2024 for ING

ING has won the Gouden Spreekbuis Mortgage Lenders. The mortgage lender showed the strongest development during this 27th edition. ING has a clear vision for the future of the mortgage market and the ability to constantly listen to customers and intermediaries. The concept of "financial resilience" and their focus on both functional and emotional customer preferences is seen as progressive. ING continues to perform strongly through their commitment to service excellence, competitive pricing and sustainability, which has allowed them to excel in the market.

Golden Talker 2024 ING

In addition to ING, Florius and Munt Hypotheken were also nominated. These three lenders owe the nomination to a very positive development in their results in the Mortgage Lenders Image Blueprint. In the end, the professional jury determined the winner. This year, the jury consisted of:

  • Marisa Lodewijks - director of Ingage franchise 
  • Maria Silveira - director of the Approved Mortgage Advisors Foundation
  • Alex Klein - editor-in-chief Infinance
  • Roald van der Linde - member of the Board of Directors of Nationale Hypotheek Garantie
  • Nico Stolwijk - manager external relations and positioning Vereniging Eigen Huis 

 The Gouden Spreekbuis is awarded to the mortgage lender that has performed best in the past year in terms of communication, image, awareness and service. Image ende performance is measured among advisors who work with the lender. 

The presentation of the Golden Talking Tube Providers 2024 took place at HypoVak this year. In the jury report you can read more about the assessment of the winner and both other nominated providers.

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Want to know more about the study? Please contact Wilco

Wilco Wigboldus
Research Consultant Branding
Wilco Wigboldus