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Ed Borsboom
Marketing & Sales Consultant Branding
+31 6 4069 3132
ed.borsboom@blauw.com
News
14/9/2022

Boost your brand with Distinctive Brand Assets

How can you boost your brand recognition and also brand strength? To this end, we have developed the DBA Benchmark that also works to your advantage.

DBA stands for Distinctive Brand Assets. Sensory forms that brands fully own and load with meaning, associations and emotions in our (un)conscious. For maximum recognition and effect! Read more about it now in our whitepaper:

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Branding & Communication

Good branding and communication is essential to be successful as a brand. To stay future-proof, we examine your brand, its position and your communications.

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17/11/2022

You can't claim colors as brand assets, can you?

Colors are virtually impossible to claim as a brand. Neither can fonts and pay-offs. So these three types of brand assets actually deserve much less attention from marketers. But why are these assets hard to claim? And how do successful companies like HEMA or IKEA manage to make an exception?
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Ed Borsboom
Marketing & Sales Consultant Branding
+31 6 4069 3132
ed.borsboom@blauw.com
Ed Borsboom