Blue Research for Growth Event
Asking the right questions is a skill. And you usually don't do it alone. With the right questions, we initiate growth together. For you as a professional, for your brand and for your company. We cordially invite you to our exclusive inspiring Blauw Research for Growth event on Thursday afternoon, November 28. Inspiring because we show the breadth of the issues we have successfully applied with our clients through distinctive cases. Unique because of our keynote speaker on the well-known book 'Socrates on sneakers' who takes us on a stimulating journey into the human side of asking the right questions and why all too often we fail to ask them.
Youare welcome, register here >>.
The afternoon format:
12:30 Walk-in with lunch, Blauw Research office, Coolsingel 55 in Rotterdam
13:30 Program (optional), see below.
15:30 Keynote 'Socrates on sneakers'
16:30 Blue drinks
During this informative afternoon, you can attend several sessions, including:
- Deal with contradictions and make your marketing strategy Gen Z proof - by Frederieke van Leeuwen and Binne Heida with our partner New Growth Strategies
- From insights and inspiration to concept ideas - by Nienke Vreugdenhil and Nikky Vukasinovic
- Bol.community: Increase Your Impact with the Consumer as Partner - by Iris with Esmee Jansen of Bol.
- Boost your brand with impactful creation - on to an EFFIE - by Ed Borsboom
- Learn to write short, powerful and logical drafts faster - by Nienke Vreugdenhil and Nikky Vukasinovic
- Why our continuous sponsor trackers win European industry awards - by Eva Gerritse and Philip Rouwenhorst
- How to make our surveys even smarter and more accessible - by Jorien Hendrix
- Agile Research Redefined - by Maarten van Sluijs
- Customer journey research: from initial customer journey to customer journey management - by Sanne Kempers
- Do's and Don'ts in Putting the Customer First: Learn from Greenchoice - by Binne Heida and Sirikit Huibers of Greenchoice
- Live UX research with eye tracker; which telecom provider has the best slide? - by Jephta Peijs and Esra Knook
We will conclude the afternoon with the inspiration session "Socrates on sneakers. This inspiration session will take you through the importance of sharp, good questions.
- Most people think they are good listeners - why that is usually not the case
- Questioning through: how do you do it sharply and effectively?
- Question pitfalls and conversational reflexes
- 2 or 3 socratic skills to apply immediately
- After this inspiration session, you are guaranteed to do some things differently in your conversations than before.
Of course, we are happy to chat over the Blue Drink.
Participation in the Blauw Research for Growth Event is free, but we charge 50 euros if you cancel after November 24. We will transfer this amount to Food Bank Rotterdam
You can read more about the content in the full program
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expertise(s)
Do you have questions about this event? Please contact Caroline
