Nienke Vreugdenhil

Colleagues call me an FMCG junk, a foodie at heart. In my work, I combine 15 years of FMCG research experience with my interest and curiosity in people.

In the mire of qualitative data from conversations and communities, I uncover insights and opportunities for my clients. Top-down, but also bottom-up. In the FMCG industry, speed and flexibility are a must. The Blauw Community was developed especially for this purpose. In this way, in addition to carrying out qualitative and quantitative research, we can meet virtually all of our clients' research needs optimally, quickly and at low cost.

At home, I also love the "people and food" combination. Dinners with my family, friends and relatives are my favorite leisure activities. I have busy twins, which ensures that I am not bored even outside of work.

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