CEP Power Booster
Claim with your brand the most relevant moments that make buyers think of your category. This will give you a strong mental market share but most importantly, additional buying behavior now and in the future.
Which CEPs are most common and can your brand grow on them?
A buyer-enriched list of category entry points (CEPs) is a good start. But determining relevance to your brand goes in conjunction with competitors. Everyone understands that this requires in-depth research. A study that really understands what value different CEPs have for which brands, including your brand.
From our CEP expertise across now hundreds of brands, we value category entry points:
- How common is a CEP in everyday life?
- What is the volume potential?
With implicit research, we link brands to moments and moments to brands.
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Boost your brand with Category Entry Points
Capitalizing on Category Entry Points (CEPs) with your brand is going to help you boost your mental availibilty. But how do you select the most impactful CEPs? And how do you strategically deploy them?
In the white paper 'Boost your brand with Category Entry Points' our branding experts Wilco Wigboldus and Ed Borsboom not only give you all the ins and outs about Category Entry Points (CEPs) so you will fully understand what CEPs are and what they can do for your brand, they also explain the do's and dont's to develop impactful CEPs and how to translate this knowledge into practice so you can strategically deploy them to boost your brand recognition.
Read more about it in our Whitepaper:
Want to know more about the CEP Power Booster?
