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Segmentation research
Segmentation research
Apply a differentiated market approach for and achieve higher conversion rates.
To better align your products and communications with your target audience, you need to understand your customers' wants and needs. Our segmentation research focuses on customer needs and with the results you can apply a differentiated market approach because you:
- Have a better understanding of the market
- develop propositions in a more focused way
- Be able to achieve higher conversion rates
About
Segmentation research
Using personas in segmentation research
Personas are used to present the results of a segmentation analysis in an approachable way. The visually created and recognizable persona descriptions bring the results to life. Useful for the marketing department itself, but also a good way to bring the market closer to the rest of the organization.
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