Whitepaper 'Boost your brand with impactful creation'
In late 2023, training provider de Baak won an EFFIE for the success of its campaign, with Blauw Research being recognized for its distinctive contribution. That news led to a demand from the market for a practical step-by-step plan for developing successful campaigns using market research.
Indeed, marketers who are allowed to create campaigns are at great risk. An awful lot can go wrong in the concepting phase and also in the execution phase. The investments are huge and the pressure to perform high. Careers are at stake.
In this white paper, you'll find the steps to properly complete each stage of the process. This has value, also because a large group of marketers may only get the chance to develop and roll out a campaign once in their career. A little more direction on that side is thus desirable.
Is research leading then? Certainly not. Creativity and good execution are the explanatory factors for campaign success.
However, both in the idea phase and in the production of your campaign, market research can help achieve optimal results. What should you think about? We have compiled this in the white paper Boost your brand with impactful creation.
In the white paper, we take marketers through the eight steps for developing successful campaigns including a roadmap and a handy checklist.
Are you interested in the white paper "Boost your brand with impactful creation"?
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expertise(s)
Branding & Communication
Good branding and communication is essential to be successful as a brand. To stay future-proof, we examine your brand, its position and your communications.
Want to know more about this white paper? Please contact Ed
