What's your
next step?
Discover growth.
Understand your customers better.
Develop innovations.
Strengthen your brand.
Grow your sponsorships.
Recent
case studies.
Wehkamp
Bol
Driving brand growth, together.
You have vision, ambition and often more data than ever. The challenge comes when sources, signals and interests all point in different directions. Blauw brings together the right data, proprietary technology and human expertise to reveal patterns, sharpen decisions and keep steering towards what makes your brand grow.
See the full picture.
Brand growth can rarely be explained by a single study or data source. Connecting research data, behavioural data and other signals gives you a fuller picture of what’s happening, why it’s happening and where there’s room to grow.
Find the question behind the question.
A strong approach starts with the decision you’re facing. Together, we challenge the initial question, sharpen it and work out what information you need to choose a direction with conviction.
Choose what matters.
Data becomes valuable once it’s clear what it means for your brand. We bring patterns to light, spell out our conclusions and turn intelligence into concrete decisions you can act on.
Keep track of what's changing.
Brand growth doesn’t stop after one decision. By continuing to track relevant data, behaviour and how your brand develops, you see what your decisions set in motion, where growth comes from and when to adjust course.
Stronger Together
in Brand Growth.
Brand growth happens when different perspectives come together. We combine your knowledge of the brand and the market with reliable data, our own intelligent technology and the expertise of our researchers, strategists, data specialists and technologists.
We challenge each other candidly, spot patterns that are hard to see from a single perspective and work out together what the next step calls for. Curious about the question, sharp in the analysis and clear about the direction.
And yes, we enjoy it. Getting complex questions down to their essence, finding unexpected connections, and that moment when scattered pieces of information suddenly reveal a clear route to growth.
what
clients
say.
“A highly satisfied driver remains loyal to their brand. We see this similarly for AutoScout24. The research findings provide us with insight into the customer satisfaction and loyalty of our business clients and challenge us to continuously improve. Additionally, the results help to put other insights into perspective.”
“The research with Blauw provided valuable insights for setting up tests. We conducted various CRO tests, including a pricing test and a test with different USP texts. These tests showed positive results!”
“Through a conjoint analysis, Blauw assisted us in the decision-making process regarding the introduction of Full Paid Hand Luggage in combination with offering checked baggage, considering both weight and price. We look back on a pleasant collaboration focused on achieving the best results.”
“The IHUT research gave us direct insight into the customer experience. We gained very valuable and instructive insights to optimally develop our new product.”
“What truly made the collaboration excellent was that we felt understood as a client, and our perspective was considered.”
“We experience our collaboration with Blauw as pleasant and effective. They consistently deliver high quality and contribute constructively to finding the right questions and solutions for new services or product innovations. They are also very flexible and respond quickly!”
“Blauw guided us well through the process, and time and again, their added value lay in the sharpness of their analyses and their ability to distinguish between main and secondary issues.”
“A major advantage in the research design was a clear project flow with multiple feedback and discussion moments.”
“We quickly realised that, especially as a scale-up, we could gain many valuable results from the brand research.”
“The research provided significant direction and formed the basis for further calculations and creating a sound business case.”
“The CEPs interviews were very enlightening. In a short time, you get representatives from different target groups at the table. We gained an enormous wealth of useful information quickly. It was also a real pleasure to be present.”
For those
who look
beyond.







Stronger
Together in
Brand growth.
Curious about the question, sharp in the analysis, bold and evidence-based in our conclusions, and always focused on growing brands together.
News & Insights.
Blauw and SponsWatch join forces
Obvion wins Golden Spreekbuis Mortgage Lenders 2025
Nominated for the Gouden Spreekbuis 2025
our research
specialist is
happy to help.
You don’t need to know yet which research, approach or tool is the right fit. Tell us what you’re facing and what you need to decide. Then we’ll work out together what it takes to move forward.