What's your
next step?

Recent
case studies.

PostNL

How do you gain continuous insight into a hard-to-reach target audience?

Wehkamp

Online department store Wehkamp launched a new autumn campaign. With this new campaign, Wehkamp is focusing on improving its visibility and on its most important category: fashion. To reinforce the focus on women and support Wehkamp’s visibility, the logo has also been updated.

Bol

Bol describes itself as ‘the shop for all of us’. But do Dutch and Flemish consumers agree? Does the brand image that Bol has of itself match the image held by its customers? Who is Bol according to the consumer? The online retailer commissioned Blauw to investigate this.

Driving brand growth, together.

You have vision, ambition and often more data than ever. The challenge comes when sources, signals and interests all point in different directions. Blauw brings together the right data, proprietary technology and human expertise to reveal patterns, sharpen decisions and keep steering towards what makes your brand grow.

See the full picture.

Brand growth can rarely be explained by a single study or data source. Connecting research data, behavioural data and other signals gives you a fuller picture of what’s happening, why it’s happening and where there’s room to grow.

Find the question behind the question.

A strong approach starts with the decision you’re facing. Together, we challenge the initial question, sharpen it and work out what information you need to choose a direction with conviction.

Choose what matters.

Data becomes valuable once it’s clear what it means for your brand. We bring patterns to light, spell out our conclusions and turn intelligence into concrete decisions you can act on.

Keep track of what's changing.

Brand growth doesn’t stop after one decision. By continuing to track relevant data, behaviour and how your brand develops, you see what your decisions set in motion, where growth comes from and when to adjust course.

Stronger Together
in Brand Growth.

Brand growth happens when different perspectives come together. We combine your knowledge of the brand and the market with reliable data, our own intelligent technology and the expertise of our researchers, strategists, data specialists and technologists.

We challenge each other candidly, spot patterns that are hard to see from a single perspective and work out together what the next step calls for. Curious about the question, sharp in the analysis and clear about the direction.

And yes, we enjoy it. Getting complex questions down to their essence, finding unexpected connections, and that moment when scattered pieces of information suddenly reveal a clear route to growth.

what
clients
say.

For those
who look
beyond.

Stronger

Together in

Brand growth.

Curious about the question, sharp in the analysis, bold and evidence-based in our conclusions, and always focused on growing brands together.

News & Insights.

Blauw and SponsWatch join forces

Blauw is de strategische data-, insights- en technologiepartner voor brand growth. We verbinden betrouwbare data, eigen intelligente technologie en menselijke expertise om zichtbaar te maken waar ruimte zit voor merkgroei. Die intelligence vertalen we naar scherpe inzichten, duidelijke keuzes en continue sturing.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna…

Obvion wins Golden Spreekbuis Mortgage Lenders 2025

Blauw is de strategische data-, insights- en technologiepartner voor brand growth. We verbinden betrouwbare data, eigen intelligente technologie en menselijke expertise om zichtbaar te maken waar ruimte zit voor merkgroei. Die intelligence vertalen we naar scherpe inzichten, duidelijke keuzes en continue sturing.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna…

Nominated for the Gouden Spreekbuis 2025

Blauw is de strategische data-, insights- en technologiepartner voor brand growth. We verbinden betrouwbare data, eigen intelligente technologie en menselijke expertise om zichtbaar te maken waar ruimte zit voor merkgroei. Die intelligence vertalen we naar scherpe inzichten, duidelijke keuzes en continue sturing.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna…

our research
specialist is
happy to help.

You don’t need to know yet which research, approach or tool is the right fit. Tell us what you’re facing and what you need to decide. Then we’ll work out together what it takes to move forward.