The Sprint Platform.
Test products and creative work as you develop them, and build on the results straight away.
Test more often. Know sooner.
A concept, campaign or innovation becomes more concrete as development progresses. That often makes changes more expensive, too.
With the Sprint Platform, you build short test rounds into that process, so you can adjust course in time, before an assumption costs too much time or money. You work with a proven methodology, accelerated and enhanced with AI.
It works for both New Product Development and Creative Testing.
when do
you use sprint?
You need to justify a decision quickly.
A campaign or innovation has to move forward, and you need evidence of what holds up and what still needs attention.
You don't want to wait until everything is finished.
Test which direction works along the way, rather than finding out at launch that something isn’t landing.
You give teams freedom while keeping oversight yourself.
Teams run tests independently, while you, as the insights professional, keep oversight.
Access your own environment.
What you can expect.
Speed.
Results appear in your dashboard within 24 hours, clearly laid out.
Do-it-together.
When you request and set up your research, AI and a consultant help you think it through. AI advises on the first decisions, and the consultant fine-tunes where needed.
AI during the test.
We collect richer data using AI-based tools such as BlauwTalk. In interpretation and analysis, we use AI to sharpen insights and surface new ones.
Context from
benchmarks.
Compare your score against relevant norms, so you know what’s good enough.
A single overview.
All ongoing and completed research in one place, so you can build on what your organisation has already learned.
Our research manager
is happy to help.
In practice.
Want to talk through your test?
Not sure yet which solution or research design you need? A consultant can help you work out where best to test.
