PostNL

PostNL Community Research for Logistics: PostNL Puts SME Customer Needs First Case Information Client Type Sector Date Brand Strategy A hard-to-reach target audience becomes more accessible when you can continuously engage with customers. In 200 years, PostNL has grown from a postal delivery service to an all-round logistics provider. To better understand the needs of […]

Etos

Etos How Etos uses community research to increase market share among Millennial Mums Case Information Client Type Sector Date Brand Strategy Etos aims to increase its market share among Millennial Mums. This is a dynamic target group that is difficult to reach. This group of pregnant women and new mothers is constantly evolving, and there […]

Bol (customer journey)

Bol How does Bol strengthen the relationship with its customers? Information about the case study Client Type Sector Date Brand Strategy The online retail world is in a state of flux. Borders are blurring and webshops such as Amazon and AliExpress are entering the Dutch market. Bol is the market leader in the Netherlands and […]

Lamb Weston

Lamb Weston How do you become a leading brand in a category? Case information Client Type Sector Date Brand Strategy This is a challenge faced by many organisations, including Lamb Weston. They are working on a new vision to put potato-based ‘finger food’ on the map. The question Lamb Weston’s goal is to become a […]

Grolsch

Grolsch Brand positioning for beer: Grolsch strengthens connection. Information about the case Client Type Sector Date Strong positioning starts with understanding what consumers need and where your brand can make the difference. Grolsch has a rich history and deep roots in Dutch beer culture. In a market where consumers are increasingly choosing speciality or alcohol-free […]

Bolsius

Bolsius Brand growth intelligence home ambience: how Bolsius responds to consumer behaviour. Case Information Client Type Sector Date Growth begins with understanding why consumers do and do not choose your category. Bolsius is a leading Dutch brand in the home ambience category, known for quality candles and fragrance products. To continue growing, Bolsius wanted to […]