FEATURED
BRAND STRATEGY
Time for
Grolsch
How does Grolsch get more people in the Netherlands to drink its beer?
How does Grolsch get more people in the Netherlands to drink its beer?
All case studies.
Wehkamp
Online department store Wehkamp launched a new autumn campaign. With this new campaign, Wehkamp is focusing on improving its visibility and on its most important category: fashion. To reinforce the focus on women and support Wehkamp’s visibility, the logo has also been updated.
Brand & Campaign
Bol
Bol describes itself as ‘the shop for all of us’. But do Dutch and Flemish consumers agree? Does the brand image that Bol has of itself match the image held by its customers? Who is Bol according to the consumer? The online retailer commissioned Blauw to investigate this.
Brand & Campaign
Efteling
To allow guests to escape the daily grind in natural and fairytale-like surroundings. That is Efteling’s mission. But what about Efteling’s brand image and brand strength? Where does the brand currently stand on the various brand KPIs that Efteling tracks? And how does this differ across the various markets? And what are the levers to achieve (and sustain) brand growth?
Brand & Campaign
Transavia
To gain more control over baggage flows, Transavia, like other airlines, is going to charge a fee for taking luggage into the cabin. But what is a reasonable fee? To determine this, we conducted a conjoint analysis for Transavia among travellers.
New Product Development
Alpine
Product development becomes stronger when you see which choices customers actually make.
New Product Development
