Great news: Blauw strengthens its position in sponsorship intelligence with the acquisition of SponsWatch.
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SponsWatch is a specialised technology company that uses AI to measure the visibility and media value of sponsorship. By combining their expertise with Blauw Sponsorship Impact, we can now help organisations even better to gain insight into the full value of sponsorship.
Where sponsorship is often assessed on either visibility or impact, we bring those worlds together. From media exposure and attention to brand impact and commercial results.
For our clients, this primarily means more insight into sponsorship performance. Not only seeing what a sponsorship delivers, but also understanding why it works and where opportunities lie to extract even more value from investments.
In addition, access is created to new technology, supplementary datasets, and international expertise from our teams in Rotterdam, Stockholm, and Madrid. This allows us to help clients even better to understand, measure, and optimise sponsorship performance.
We are proud of this step and look forward to sharing the new possibilities with our clients in the coming period.
