The Gouden Spreekbuis 2025 features three strong contenders: ING, Obvion and Rabobank. These mortgage providers have been nominated for the prestigious award based on Blauw Research’s annual ‘Mortgage Provider Image Blueprint’ study. The study reveals which parties distinguish themselves most in terms of image, service, and preference among independent mortgage advisors.
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This year, Blauw Research is conducting the ‘Mortgage Provider Image Blueprint’ for the 28th time. This study measures the performance development of all relevant mortgage providers in the Dutch market. It covers both brand performance and actual service as perceived and experienced by independent mortgage advisors.
The comprehensive study aims to provide mortgage providers with insights to determine and monitor their market position, offering tools to enhance their performance.
Additionally, the research results serve as the basis for the Gouden Spreekbuis nominations. Based on their development and scores on key metrics, Blauw nominates three providers each year who have performed best in these areas. This year’s nominees are: ING, Obvion and Rabobank.
Based on the most recent research results from the ‘Mortgage Provider Image Blueprint’, ING, Obvion and Rabobank have achieved the most progress and the highest scores. The key metrics include: awareness, image, preferred position, and service.
Gouden Spreekbuis Judging
The nominees will be invited to substantiate their nomination before a five-member jury, who will ultimately decide which of the three nominated providers wins the award. The jury will, of course, consider the research outcomes in its assessment and will also look at other criteria. This year, particular attention will be paid to how providers have addressed the agreements regarding promoting sustainability to consumers.
The jury for the Gouden Spreekbuis 2025 consists of:
- Michiel Meijer – Commercial Director, Ingage Franchise
- Maria Silveira – Director, Stichting Erkend Hypotheekadviseurs
- Alex Klein – Editor-in-Chief, Infinance
- Roald van der Linde – Board Member, Nationale Hypotheek Garantie
- Nico Stolwijk – Manager External Relations and Positioning, Vereniging Eigen Huis
Click here for more information about the study.
