Blauw is taking a major step into the future of brand and campaign research with the establishment of a new practice, fully focused on AI, Analytics, and technical innovative solutions within Branding & Marketing ROI. Tim Koekkoek started as Managing Partner of Blauw Brand & Campaign on 1 February and will lead this strategic expansion.
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Blauw has set itself the goal of growing through transformation, innovation, and improvement. The development of this new practice plays a key role in this. By leveraging AI and advanced analytics, Blauw Brand & Campaign helps advertisers with in-depth insight into the effect of their campaigns and supports them in making the right strategic choices.
Data-driven innovation as a driving force
Under the leadership of Tim Koekkoek, the practice will focus on developing methods and solutions that help advertisers, agencies, and operators to optimise the impact of their media choices. “Our goal is not only to provide marketers with insight into how their campaigns are performing, but also to offer concrete support in improving their returns,” says Koekkoek.
With 20 years of experience in the marketing and research industry, including at MeMo² and Kantar, Koekkoek has a proven track record in translating complex data into impactful strategies for brands. “With Tim’s arrival, we have found a leader who can take brand and campaign research to the next level,” says Jos Vink, CEO of Blauw. “His entrepreneurial mindset and creativity make him ideally suited to help our clients optimise their media choices.”
With this strategic expansion, Blauw is taking a major step towards the future of brand and campaign research, where technological innovation and data-driven insights are central.
