{"id":5349,"date":"2026-09-08T14:39:19","date_gmt":"2026-09-08T14:39:19","guid":{"rendered":"https:\/\/blauwstg.wpenginepowered.com\/areas-of-expertise\/customer-experience\/"},"modified":"2026-09-24T13:31:37","modified_gmt":"2026-09-24T13:31:37","slug":"customer-experience","status":"publish","type":"page","link":"https:\/\/blauw.com\/en\/expertise\/customer-experience\/","title":{"rendered":"Customer Experience"},"content":{"rendered":"\t\t
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Homepage<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Where does\n a better customer experience begin?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Discover where your customer experience needs the most attention and which step will advance your brand.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Strengthen every customer and brand experience.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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A strong <\/span>Customer Experience<\/b> and a strong brand go hand in hand. Your brand provides direction for the experience you wish to offer, while the customer experience determines whether that promise is truly felt. We help you discover which moments and needs are crucial, where friction exists, and where opportunities lie. This way, you make your brand promise tangible at every step of the customer journey and build a distinctive experience, stronger brand connection, and greater loyalty. <\/span> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Who is
this for?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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You know where the problem lies, but not why\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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You observe customers disengaging or becoming less satisfied, but you do not yet know the underlying reasons or where you can make the most significant difference.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Your brand promise doesn't always come to life<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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You know what experience you want your brand to offer, but customers do not yet feel that promise at every moment of their customer journey.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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You measure a lot, but miss the story\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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You have data on customer satisfaction and NPS, but lack the context to understand what the figures mean and where you should focus your efforts first.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Customer Experience research as the basis for better customer experience and brand growth.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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A strong customer experience is indispensable for a strong and growing brand. With <\/span>Customer Experience research<\/b>, we combine figures with the stories behind them. This way, you discover what is happening, why it is happening, and where your greatest opportunities lie.<\/span><\/p>

The appropriate approach depends on your current stage with customer experience. Therefore, we specifically deploy methods such as KTO, Customer Journey, and NPS to gain a clear understanding of what is at play and where you can make a difference. This results in an approach that suits your brand, customer, and challenge. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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What our approach
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Insight into what makes or breaks your customer experience.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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You discover what is decisive for your customers’ experience and where the greatest opportunities lie.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Clear priorities for improvement.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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You know where to start and which improvements can make the most impact.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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A stronger connection between brand and experience.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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You gain a clear understanding of how to better align the customer experience with your brand promise.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Concrete direction for further development.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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We translate insights into clear choices that enable you to work purposefully towards a better customer experience.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Our research specialist
is happy to assist you.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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BENEFITS OF CUSTOMER EXPERIENCE RESEARCH.<\/h2>\t\t\t\t<\/div>\n\t\t
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Figures and
the stories behind them\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We combine what customers do and say with their underlying needs and motivations. This creates a complete picture of their experience. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The entire customer journey
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We do not look at isolated contact moments, but at how experiences influence each other throughout the customer journey.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Brand as part
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We not only look at satisfaction but also at the experience you wish to create as a brand. This clarifies how Customer Experience can contribute to a stronger brand. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Research that
fits the question<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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No standard approach. We strategically deploy KTO, Customer Journey, and NPS based on your current situation and what you want to know. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Our solutions.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Customer Satisfaction Survey (KTO).<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Discover how customers rate their experience with your organisation, what determines their satisfaction, and where opportunities lie for improvement.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Customer Journey.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Map the customer journey and discover which moments make or break the experience, where friction arises, and where you can make a difference.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Net Promoter Score (NPS).<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Measure the extent to which customers recommend your brand or organisation and discover what lies behind their rating, so you know where to strengthen.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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In practice.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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De Baak<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna… <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Autoscout 24<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna… <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tFREQUENTLY ASKED QUESTIONS ABOUT CUSTOMER EXPERIENCE<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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What is Customer Experience research? <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/rect><\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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Customer Experience research, also known as <\/span>CX research<\/b>, maps how customers experience interactions with a brand or organisation. It shows which moments in the customer journey are decisive, what influences customer satisfaction and loyalty, and where opportunities lie to improve the customer experience.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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Why is Customer Experience important for your brand? <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/rect><\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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Customer Experience partly determines whether customers truly experience your brand’s promise. A strong customer experience therefore aligns with the brand promise you wish to establish. By researching <\/span>customer experience and brand perception<\/b> together, it becomes clear where the experience strengthens your brand and where a discrepancy arises between what you promise and what customers experience.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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How do you research customer experience? <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/rect><\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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The appropriate research method depends on your question. With <\/span>customer satisfaction research (KTO)<\/b>, you measure how customers rate their experience and what determines their satisfaction. <\/span>Customer Journey research<\/b> maps the entire customer journey and key contact moments. With the <\/span>Net Promoter Score (NPS)<\/b>, you investigate the willingness to recommend a brand or organisation and what lies behind that rating.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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What is the difference between Customer Experience and customer satisfaction? <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/rect><\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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Customer satisfaction<\/b> concerns how satisfied customers are with an experience, product, service, or organisation. <\/span>Customer Experience<\/b> takes a broader view of the total customer experience throughout the customer journey. This includes not only satisfaction but also needs, expectations, emotions, contact moments, and alignment with the brand promise.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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What are the benefits of Customer Experience research? <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/rect><\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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Customer Experience research provides insight into what makes or breaks the customer experience and which factors have the most influence. This allows you to prioritise improvements, work more targeted on important moments in the customer journey, and strengthen the connection between <\/span>customer experience, brand perception, and customer loyalty<\/b>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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When do you use Customer Experience research? <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/rect><\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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CX research is relevant when you want to understand why customer satisfaction or NPS changes, where customers experience friction, which contact moments require improvement, or how well the customer experience aligns with your brand promise. It can be used both to investigate a specific CX challenge and to systematically monitor and improve the customer experience. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Ready to drive a better customer experience?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Do you want to know where the greatest opportunities lie to improve your customer experience and thus further grow your brand? <\/span>Contact us<\/b> and discover with which data and insights you can take the next targeted step. <\/span> <\/p>

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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tGet in touch<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Where does a better customer experience begin? Discover where your customer experience needs the most attention and which step will advance your brand. Get in touch Strengthen every customer and brand experience. A strong Customer Experience and a strong brand go hand in hand. Your brand provides direction for the experience you wish to offer, […]<\/p>\n","protected":false},"author":5,"featured_media":5079,"parent":5073,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5349","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nOptimize the Customer Experience with Customer Experience | Blauw Research<\/title>\n<meta name=\"description\" content=\"We offer smart research methods that allow us to gather the customer insights you need to optimize the Customer Experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blauw.com\/en\/expertise\/customer-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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