Homepage<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t You want to know early on where the real opportunity lies, which ideas have potential, and what is needed for a strong launch. New Product Development research allows you to substantiate crucial decisions, from initial customer needs to market performance. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t An innovation process involves choices that become increasingly expensive to reverse. Therefore, you gather evidence early in the process. You discover which needs offer room for growth, select promising ideas, refine concepts and products, and validate the launch before significant investments are committed. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t You know the category, but want to gain a clearer understanding of which needs, frustrations, or usage occasions are still inadequately addressed. Research reveals which problems are significant enough to build innovation around. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t The innovation funnel is full, but internal preferences do not help you determine what is worth investing in. You want to distinguish early between interesting thoughts and ideas with demonstrable potential. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t The concept, product, or launch is taking shape. Now is the time to determine what is strong enough to proceed with. You want to know what to retain, adapt, or abandon before investing further. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t New Product Development begins before the first product idea. First, you want to understand what people are trying to achieve, where current solutions fall short, and which needs are still insufficiently met. <\/span><\/p> From there, you proceed step by step. You generate solutions, select the strongest ideas, and validate the concept. Subsequently, you optimise features, composition, and price. Leading up to the launch, you test the name, claims, packaging, and shelf presentation. After launch, you continue to monitor how consumers react. <\/span><\/p> Each step thus answers a different question. Together, they prevent a single unproven assumption from travelling further and further down the innovation funnel. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t Blauw’s The Sprint Platform brings a large part of NPD research together in one research platform. The tools align with various decisions in the innovation process and combine proven research methods with AI. <\/span><\/p> This allows you, for example, to screen large numbers of ideas early, validate concepts, analyse open feedback, and quantify product choices. You gain faster insight into what can proceed, what needs improvement, and what should be stopped. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t Research aligns with the decision at hand. This provides the necessary insights while there is still time to adjust. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t Involve the target audience early and repeatedly in the development process, from initial needs to reactions to the final product.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t Place scores in context with benchmarks and proven research methods. This allows you to evaluate a concept on more than <\/span>a mere percentage.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t Utilise AI for conversations, analysis, and concept optimisation, among other things. The research question and ultimate choice remain paramount. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t Combine different studies within the same NPD cycle. This ensures each phase builds upon what you have learned previously. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t Discover relevant customer needs and translate them into new development directions. Research, AI-driven conversations, and ideation workshops combine market input with knowledge from your own organisation. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t Test early which ideas have sufficient potential for further development. Tools such as the Idea Screener allow you to compare large numbers of ideas, while the Concept Description Test shows whether the initial elaboration is understood and appreciated. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t Validate purchase intent, relevance, and brand fit, and discover where refinement is needed. Benchmarks provide context for the results. The AI Concept Advisor then helps to translate concrete improvement points into a next version more quickly. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t Determine which features, combinations, and price best suit your target audience. MaxDiff, Conjoint, TURF, and pricing research reveal which choices add value and which can be eliminated. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t Test the choices that make a difference just before launch. From name and claims to packaging and shelf presentation. After launch, the Product Performance Monitor shows how consumers react and where further optimisation is needed. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\tNew Product Development Research: From Opportunity to Market.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
Make Better Decisions at Every Stage.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
Who is
this for?<\/h2>\t\t\t\t<\/div>\n\t\t\t\tYou are looking for the next growth opportunity.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
There are too many ideas on the table.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
The investment is becoming serious.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
Our Approach<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
From Customer Need to Market Launch.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
Our research specialist
is happy to assist you.<\/h2>\t\t\t\t<\/div>\n\t\t\t\tFrom question to evidence faster with The Sprint Platform.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
Advantages of
New Product Development<\/h2>\t\t\t\t<\/div>\n\t\t![\"\"](\"https:\/\/blauw.com\/wp-content\/uploads\/2026\/07\/icon-doc-blue.svg\"){kind=icon}
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\tFaster
Decision-Making.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t![\"\"](\"https:\/\/blauw.com\/wp-content\/uploads\/2026\/07\/icon-hourglass-blue.svg\"){kind=icon}
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\tConsumer
Within Reach.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t![\"\"](\"https:\/\/blauw.com\/wp-content\/uploads\/2026\/07\/icon-flag-blue.svg\"){kind=icon}
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\tBenchmarks and
Models.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t![\"\"](\"https:\/\/blauw.com\/wp-content\/uploads\/2026\/07\/icon-thumb-blue.svg\"){kind=icon}
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\tAI where
it accelerates.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\tOne
Innovation Process<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\tOur Solutions.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
Idea Generation.\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
Development<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t![\"\"](\"https:\/\/blauw.com\/wp-content\/uploads\/2026\/09\/Cocreatie-onderzoek-Blauw-Research-768x512.jpg\")
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\tIdea Selection.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
Development<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t![\"\"](\"https:\/\/blauw.com\/wp-content\/uploads\/2026\/09\/6555f66d9d63513940381b7a_Portfolio-onderzoek-Blauw-Research-768x512.jpg\")
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\tConcept testing.\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
Development<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t![\"\"](\"https:\/\/blauw.com\/wp-content\/uploads\/2026\/09\/Concept-testing-Blauw-Research-768x512.jpg\")
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\tProduct Development.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
Development<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t![\"\"](\"https:\/\/blauw.com\/wp-content\/uploads\/2026\/09\/behoeftesegmentatie-Blauw-Research-768x512.jpg\")
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\tGo-to-Market.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
Development<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t![\"\"](\"https:\/\/blauw.com\/wp-content\/uploads\/2026\/09\/blauwresearch-sfeerbeelden-20230703-rotterdam-214-768x512.jpg\")
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t