{"id":5150,"date":"2026-08-08T07:29:48","date_gmt":"2026-08-08T07:29:48","guid":{"rendered":"https:\/\/blauwstg.wpenginepowered.com\/about-blauw\/"},"modified":"2026-09-24T09:47:22","modified_gmt":"2026-09-24T09:47:22","slug":"about-us","status":"publish","type":"page","link":"https:\/\/blauw.com\/en\/about-us\/","title":{"rendered":"About Blauw"},"content":{"rendered":"\t\t
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Homepage<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Stronger Together
in Brand Growth. <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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You have vision, ambition for your brand, and more data than ever before. Yet, in a world of fragmented information, rapidly changing media, and emerging AI, it’s challenging to determine with certainty which step will truly grow your brand. <\/span><\/p>

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After all, more data doesn’t automatically bring more clarity, and AI without reliable sources primarily generates noise faster. This is where we come in. <\/span><\/p>

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Blauw is the strategic data, insights, and technology partner for brand growth. We bring together the right research data, our own intelligent technology, and the expertise of driven consultants. We challenge each other with an open mind, recognise patterns others miss, and translate complexity into sharp insights, clear choices, and continuous guidance for brand growth. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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How we work together
for brand growth.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Curious in our questioning, sharp in our analysis, bold and substantiated in our conclusions, and always focused on jointly achieving brand growth. Four values determine how we do this every day: <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The courage to ask further.<\/h2>\t\t\t\t<\/div>\n\t\t
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Courage begins with critically questioning your brief and the willingness to look beyond the obvious. We challenge with an open mind and we won’t just tell you what you want to hear. If the data shows that a strategy, campaign, concept, or new product isn’t working, we state it clearly, substantiated and without detours. Even if the outcome is not what was hoped for. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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We don't stop until it's done.\n<\/h2>\t\t\t\t<\/div>\n\t\t
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A tight deadline, complex setup, or surprising turn of events? If it’s important, we’ll make it happen. We start with your goal, make sharp choices in our approach, identify issues early, and act solution-oriented.<\/span> This way, we ensure it gets done, exactly at the agreed time, and build lasting partnerships.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Infectious collaboration.<\/h2>\t\t\t\t<\/div>\n\t\t
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We bring energy, optimism, and direction to every collaboration. We proactively contribute ideas, maintain momentum in the process, and act as an extension of your team. Our energy stems from curiosity, commitment, and the conviction that there’s always a way forward.<\/span> Collaborating with Blauw instils confidence in the chosen direction and provides ammunition to convincingly substantiate decisions internally.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Smartly connecting the dots.<\/h2>\t\t\t\t<\/div>\n\t\t
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You often already have an abundance of data. Together, we select what is usable, connect data sources and AI analyses, and add our validated methods, proprietary technology, expertise, and independent perspective. This reveals patterns that are difficult to see from within and generates intelligence you can act upon. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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what
clients
say.<\/h2>\t\t\t\t<\/div>\n\t\t
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“A highly satisfied driver remains loyal to their brand. We see this similarly for AutoScout24. The research findings provide us with insight into the customer satisfaction and loyalty of our business clients and challenge us to continuously improve. Additionally, the results help to put other insights into perspective.”<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\tBojan Brki\u0107 \u00b7 Head of Marketing AutoScout24<\/span>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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“The research with Blauw provided valuable insights for setting up tests. We conducted various CRO tests, including a pricing test and a test with different USP texts. These tests showed positive results!”<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\tNathalie Smulders \u00b7 Growth Marketeer Futurewhiz<\/span>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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“Through a conjoint analysis, Blauw assisted us in the decision-making process regarding the introduction of Full Paid Hand Luggage in combination with offering checked baggage, considering both weight and price. We look back on a pleasant collaboration focused on achieving the best results.”<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\tAnnette Gelens \u00b7 Sr. Business Developer Product & Proposition Transavia <\/span>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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“The IHUT research gave us direct insight into the customer experience. We gained very valuable and instructive insights to optimally develop our new product.”<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\tChristian Schelle \u00b7 Product Manager Kruidvat<\/span>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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“What truly made the collaboration excellent was that we felt understood as a client, and our perspective was considered.”<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\tCarolien Govers \u00b7 Quantitative Researcher Efteling<\/span>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\u201cWe experience our collaboration with Blauw as pleasant and effective. They consistently deliver high quality and contribute constructively to finding the right questions and solutions for new services or product innovations. They are also very flexible and respond quickly!\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\tKlaske van den Berg and Peter Boin \u00b7 KPN<\/span>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\u201cBlauw guided us well through the process, and time and again, their added value lay in the sharpness of their analyses and their ability to distinguish between main and secondary issues.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\tMarloes Antheunis \u00b7 Senior Communications Advisor, Ministry of Economic Affairs<\/span>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\u201cA major advantage in the research design was a clear project flow with multiple feedback and discussion moments.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\tRon Rutgers \u00b7 Category Development Manager, HAK<\/span>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\u201cWe quickly realised that, especially as a scale-up, we could gain many valuable results from the brand research.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\tIlse van Loon \u00b7 Head of Brand & Communications, Stoov<\/span>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\u201cThe research provided significant direction and formed the basis for further calculations and creating a sound business case.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\tJiri Staats \u00b7 Head of Brand & Portfolio, innocent drinks<\/span>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\u201cThe CEPs interviews were very enlightening. In a short time, you get representatives from different target groups at the table. We gained an enormous wealth of useful information quickly. It was also a real pleasure to be present.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\tJiri Staats \u00b7 Head of Brand & Portfolio, innocent drinks<\/span>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t
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Jointly driving
brand growth.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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You know your brand, market, and organisation. We add the right data, intelligent technology, human expertise, and an independent perspective. Together, we reveal where there is room for growth and what choices are needed to capitalise on that potential. <\/span><\/p>


<\/span>This requires curiosity to ask further questions, sharpness to recognise patterns, and courage to articulate conclusions. And the decisiveness to translate insights into clear choices and continuously monitor what those choices set in motion. <\/span><\/p>


<\/span>This is how a head start is created from the right data and insights, sharper interpretation, and the courage to choose.<\/span><\/p>


<\/span>Because growth doesn’t come from insights alone. Growth comes from the choices you make with them. <\/b><\/p>\n

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For those
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stronger<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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together in<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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brand growth<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Meet Blauw.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t
\n \n